Jaldip Shah — Author of Seek Seed Grow
Author & Finance Leader

Jaldip Shah

Corporate Treasury Head — Liquidity & Working Capital Management, Vedanta Group
Author of Seek Seed Grow · MBA, Lancaster University, UK · Mumbai, India

21 Years in Finance Treasury Leader of the Year 2024 India Treasury Icon 2025 MBA, Lancaster UK FinTech Founder

I have spent over two decades doing what many professionals are told is the right path — building a stable career, managing risk, leading teams, and operating at scale in corporate finance and treasury. By every conventional measure, it worked.

Yet along the way, I saw a pattern that would not leave me alone. Intelligent, capable people feeling quietly stuck. Not failing. Not unhappy. Just constrained — by inherited ideas about what security looks like, what success is supposed to mean, and who they are supposed to become. Running on operating systems they had never chosen and rarely questioned.

I recognised the pattern because, at different points in my own life, I was living it too.

“The most dangerous kind of stuck is the kind that looks, from the outside, like doing well.”

Why I Wrote This Book

The idea for Seek Seed Grow did not arrive all at once. It accumulated — through two decades of conversations in boardrooms and banking halls, through building and closing a FinTech startup, through completing an MBA in the middle of a global pandemic, through the slow realisation that the frameworks I had been given for growth were, at best, incomplete.

Most of what the personal development industry offers treats growth as a performance problem — you just need better habits, clearer goals, or more motivation. But the people I worked alongside were not failing because of poor habits. They were struggling because the identity they were growing from had never been genuinely examined. The roots were inherited, not chosen. And without honest roots, the most impressive-looking growth eventually runs out of ground.

The book is the answer I wish I had been given earlier. Not a set of techniques. An operating system — three phases (Seek, Seed, Grow) that begin not with what you should do, but with who you actually are and where that came from. It draws on my experience in finance, my Eastern background, my exposure to Stoicism and the Bhagavad Gita, and the hard-won clarity that comes from choosing a life deliberately rather than inheriting it by default.

It is written for professionals who are doing reasonably well and yet sense that something essential is missing — people who are ready, finally, to run their own software.


Recognition

2025
India Treasury Icon
2024
Treasury Leader of the Year
iDEA
Inspiring Digital Enterprise Award

Career

My professional life has spanned retail banking, SME lending, commercial banking, wealth management, FinTech entrepreneurship, consulting, and corporate treasury at group level. Each chapter taught me something different about risk, identity, and the gap between the life you are living and the one you would choose.

Vedanta Group
Corporate Treasury Head
Standard Chartered Bank
Commercial Banking
Kotak Mahindra Bank
Banking Solutions
Shinhan Bank
Corporate Banking
Aditya Birla Capital
Finance Leadership
Forxpat
Founder — FinTech
Lancaster University, UK
MBA

The Book

Seek Seed Grow: A Human Growth Operating System is the framework that emerged from everything described above — two decades of watching how growth actually works in practice, filtered through philosophy, psychology, and the hard experience of building and losing and choosing again.

It is structured around three movements. Seek — the honest inquiry into who you actually are and where your beliefs came from. Seed — the deliberate act of choosing what you want to cultivate, and designing the conditions that make it possible. Grow — the sustained practice of becoming the person your seeds require you to be.

It is not a book for the broken. It is for the capable — professionals who have achieved what they were supposed to achieve, and are now quietly wondering what it was all for. The first chapter is available to read free, without obligation.

Read Free

Begin with Chapter 1.
No cost. No obligation.

The first chapter of Seek Seed Grow takes you into the Seek — the honest examination that makes everything else possible.

Connect with Jaldip

Sharing weekly reflections on growth, finance leadership, and conscious success.

Follow on LinkedIn Subscribe on YouTube ✉ journey@seekseedgrow.com

From the blog

What Is a Growth Operating System? What Is the Middle-Class Trap? Stoicism & the Bhagavad Gita — Ancient Wisdom for Modern Growth